About

Our Story

It was in Ancient Egypt, a civilization renowned for its opulence and mystique, that cosmetics were first created. Pharaohs being pioneers in the art of beauty, left a mark in history; when one thinks of Pharaoh Queens like Nefertiti and Cleopatra the imagery of their adorned vibrant makeup is automatically conjured, with lipstick playing an especially pivotal role in their beauty rituals.

This rich heritage is what inspired Her Nefer to emerge ; Her means face and Nefer means beauty in our ancient Pharaonic language.

We are choosing to channel the timeless allure of Ancient Egypt into modern, luxurious cosmetics. By blending tradition with innovation, Her Nefer offers a touch of ancient royal elegance to the women of today, redefining the concept of Egyptian beauty for a new era.

Leave Your Mark

Our product is officially licensed by the Egyptian Ministry of Health, ensuring the highest standards of safety and compliance. Crafted with premium ingredients manufactured in Europe, our formulas meet the strict ethical and health regulations of the EU—because our customer’s safety is our top priority.

Our Vision

To redefine luxury beauty by inspiring women to embrace their individuality and feel confident in their unique expressions of elegance and style.

Our Mission

To craft luxurious, curated beauty products that highlight individuality, enhance natural beauty, and elevate confidence, creating a transformative experience for modern women.

Join us in this journey

Where authenticity meets elegance, and every product tells a story of creativity, endurance, and a commitment to luxury. 'Her Nefer' is more than a cosmetic brand; it's a celebration of your unique beauty.

is not just a cosmetic brand, it's a celebration of your unique beauty

Exceptional quality for everyday glam

Experience silky smooth application that is rich in colour with high pigmentation.
Each formula is crafted to deliver our vibrant long-lasting colours while still leaving your lips moisturised all day.

Beauty that feels like luxury

We blend premium ingredients and thoughtful design to create products that feel indulgent with every swipe. You deserve to treat yourself to the finer things in life.

Shades that speak to you

Our timeless collection brings you a colour range of power reds to soft nudes. Our shades are carefully curated to complement every skin tone and mood.
Designed by modern women, for the modern woman, with all her needs in mind. Whether you're commanding the boardroom, owning the dance floor, or making an entrance, there’s a shade that will reflect you unapologetically.

Message

“I believe my ancestors invented makeup to enhance our natural beauty and reflect it. Throughout the millennia however, a shift happened where the main purpose of modern cosmetics became to hide, correct and perfect women’s physical flaws.

What Her Nefer aims to do is to shift back the narrative, using makeup to empower women, not to put them down. Imperfections and flaws should be celebrated, not hidden. Her Nefer Makeup draws from your beauty, it does not create nor define it.”

Nouran Elbadrawy

Founder of Her Nefer